Danielle Robinson Bell is an assistant professor and director of the Integrated Marketing Communications (IMC) Professional master’s program. Bell’s area of expertise is strategic communications and its impact on business outcomes for organizations, brands and executives. She specializes in work that advances efforts related to culture, equity, inclusion, women, and BIPOC in the workplace.
Bell teaches strategic communications in the undergraduate and graduate integrated marketing communications programs. Her teaching philosophy can be captured in three words: beyond the classroom. Inspired by her own learning experiences, Bell draws from a variety of teaching materials including case studies, lectures, relevant media, current events and academic texts. She also serves on the Medill Academic Standards Committee and the Medill Curriculum Committee.
Bell spent more than 15 years on the agency side of advertising and branding creating integrated marketing campaigns for some of the world’s most recognized brands. Prior to joining Medill, she served as a trusted adviser to business leaders on matters related to crisis communications, reputation management, public relations and inclusive communications.