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Dr. Ketra L. Armstrong

Dr. Ketra L. Armstrong (a proud Tupelo, MS native) is a Professor of Sport Management, Director of Diversity, Equity, & Inclusion, and Director of the Center for Race & Ethnicity in Sport in the School of Kinesiology at the University of Michigan (U-M). She is a University Diversity & Social Transformation Professor, and also an Affiliate Faculty in the U-M Departments of Afroamerican and African Studies, Women’s and Gender Studies, and the Institute for Research on Women and Gender, and she is a member of the Diversity Scholars Network at the National Center for Institutional Diversity (NCID). She also serves as U-M’s NCAA Faculty Athletics Representative. Prior to her employment at U-M, Dr. Armstrong served as Professor and Director of the Graduate Program in Sport Management at California State University, Long Beach (CSULB), and as an Assistant and Associate Professor of Sport Management at The Ohio State University (OSU).

Dr. Armstrong’s scholarship converges on the topics of race, gender, and the social psychology of sport/leisure consumption and the management thereof.

In addition to Dr. Armstrong’s scholarly pursuits, she is a former NCAA Division I scholarship student athlete (basketball), coach (women’s basketball), and athletic administrator. She has performed integral roles in the advising/consulting, research, management, marketing, and/or media relations for numerous youth, community, collegiate, professional, and international sport events. Her professional service includes but is not limited to being a former member of the NCAA Gender Equity Task Force, former Vice-President of the NCAA Scholarly Colloquium and Social Justice Symposium, former President of the National Association for Girls and Women in Sport, former Internal Advisory Board Member for the U-M SHARP Research Center (for Girls and Women), former Board Member of the National Women’s Hall of Fame, and former Member of the prestigious Wade Trophy Selection Committee (NCAA women’s basketball). She currently serves on the Governor of Michigan’s Task Force on Women in Sport. 

University of Michigan

Headshot of Ketra Armstrong