Jasmine Lipford currently works at the NBA as an Associate Vice President overseeing all brand, fan, and social responsibility efforts as the Head of Marketing for the NBA G League. She came to the NBA following her time at Coca-Cola where she led branding and innovation for the POWERADE business as Senior Brand Manager. Before joining Coca-Cola, Jasmine was in Seattle, WA, where she worked at Amazon as a Senior Marketing Manager on the Global Non-Prime customer team. She also worked at Anheuser-Busch in New York, participating in the company’s Global MBA leadership development program and leading marketing efforts for the Busch Beer family of brands. Jasmine spent her early career in advertising at Ogilvy & Mather, where she participated in the agency’s acclaimed associate rotational program and later served a number of Fortune-500 clients as a Marketing Strategist while also acting as the company’s Black Professional Network’s co-president.